Una Cerveza
Want a beer? Call now!
Silver Award Muse Design 2021 Best Packaging for Self Promotion
Selección LATAMPACK 2020 Award Best Beverage Packaging
Selección CLAP 2020 Award Best Packaging
Golden Anuaria 2019 Award Best Self-Promotion Work
ARCA 2019 Award Best Packaging
Packaging
Labels
Packages and wrappers
Visual communication
Sales material
Brilliant idea — Are you fed up of always getting the same old gifts from your suppliers? This question also occurred to Vibranding: “What gift could we give our clients that will surprise them and also keep them amused in the summer?” The answer was: a beer. Una Cerveza (A Beer) is the name of our beer. A Beer refreshes you in summer. A Beer is a user-friendly gift and (definitely) not one you would expect from a supplier. Vibranding, twelve points. However, besides being refreshing, it also needs to be a fun gift. We thus created a set of removable stickers so that our clients can create cool and crazy labels. Everyone likes to fancy themselves as a graphic designer or art director. So why not give everyone the chance to create their own labels?
Every label of Una Cerveza is unique, and in order to be able to make infinite combinations we created a visual code based on only six colours and one typeface.
The stickers are made of nano-suckers, a system that makes them totally removable. You can change your phrases when you want, decorate other bottles or stick clever messages on the mirrors and the fridge at home.
Acquisition — You may be wondering “And how do I get A Beer?”. Very simple. Become our client! Send a mail to hola@vibranding.com. Meet us. Ask us for a quotation. Discuss the quotation. Approve the quotation. Send us a briefing. Wait for the contra-briefing. Meet us again to talk about the contra-briefing. We will present an idea and a strategy to you. You approve the idea and the strategy. You wait for our design. You discuss the design. You ask for changes. You approve the design You pay the invoice. Now you are our client! You can get A Beer!
Reuse, recycle — A Beer can also be used for other purposes. You can use the bottle as a modern flower vase for your IKEA-decorated little flat. You can use the stickers to make your sunglasses the coolest in town when out at night. And if you break the neck off a bottle you could use it in… street brawls!
One more time — When your suppliers send you the same old courtesy gifts that are absolutely useless… It’s a drag! Vibranding is different. That is why we gift you A Beer. Vibranding’s best clients are having A Beer. Do you fancy one?
